Brandactivist

We launched! Kroodle is one of Brandactivists' babies, where we developed brand, brand strategy, name and logo design. Side by side with AEGON we worked almost 1,5 year to build and deliver this brand from scratch to finish. From boardroom to mobile screen. Proud to present Kroodle!

Kroodle is the first handheld insurance on Facebook and works perfectly on your smartphone, tablet en laptop. This insurance brand is for people young at heart and offers innovative insurances that support living a life 100%. Kroodle offers help where and when you need it. Instant, mobile, hassle free and easy to access via Facebook or your preferred social media.

With a simple click you will be able to call on Kroodle for help or to add a new insurance. Since you have logged in with Facebook, Kroodle knows who you are. Annoying paperwork and autographs are history. Communicating with Kroodle is easy: you will find them in your Facebook feed, Twitter-feed or -regular- via email and chat. Kroodle is developed as mobile first, which results in a very user friendly interface and handling. 

Kroodle is an initiative of AEGON and the Unirobe Meeùs Groep. AEGON is an international provider of life insurances, pensions and asset management, with businesses in over 20 countries around the world. AEGON asked Brandactivist to develop a social media brand, the brand strategy, communication strategy and to invent name and logo design.

Kroodle is currently rolled out in The Netherlands and will launch new, innovative insurances for students and travellers later this year. 

Kroodle logo-design is done by our favourite Amsterdam-based designer Maarten Versteege. 

Brandactivist worked in cooperation with IceMobile, who built the responsive website, its User Interface design and the innovative backend. Illustration and webdesign are made by Nozzmann.